Eli’s Cheesecake will be busy this Sunday with three different events throughout the day.  It all starts with Chicago’s Polar Plunge at North Avenue Beach.  Over 2,000 participants will be taking an icy dive into Lake Michigan to benefit Special Olympics in Chicago.  Jimmy Fallon has accepted the mayor’s challenge to join in the festivities and will be joining in the freezing fun.  Eli’s will be serving up cheesecake slices to participants during the event.  For more information, please click here.  Next, Eli’s will be heading over to O’Brien’s on Wells Street for our Irish Cheesecake Baking Competition.  The winner will receive a year’s supply of Eli’s Cheesecake (one per month) and will have their winning cheesecake sold at the Eli’s Cheesecake Bakery Cafe all month long.  Registration for this event is still open.  Click here for details.  Finally, Eli’s Cheesecake will suit up for Hollywood on State at the Gene Siskel Film Center.  Eli’s will be serving guests prior to the Academy Awards telecast at 7:30pm.  Tickets for the event are still available and can be purchased here.  We hope to see you at one of our events this Sunday!