We always tell the story of how my dad, Eli M. Schulman, took his signature cheesecake from Eli’s the Place for Steak to that first Taste of Chicago on July 4, 1980 on North Michigan Avenue—the only year that the Taste was on Michigan Avenue.

Here are photos of our booth at that first Taste. The three flavors of my dad’s cheesecake making their public debut: Chocolate Chip, Plain and Raisin Cinnamon all for $1.50 per slice. Today we offer our Taste Portion of Original Cheesecake at that same price–28 years later!