Each year, the NRA Show is one of the most exciting weeks of the year in Chicago. Hotels, restaurants and stores are booming as over 70,000 industry leaders and associates come to Chicago to learn what’s new in the industry and to meet their colleagues.
For Eli’s this is the biggest weekend of the year. At Eli’s the Place for Steak, we host fellow Nation’s Restaurant News Hall of Fame Awards from around the country and entertain many of our customers for Eli’s Cheesecake. It is a week that you want to give your best service, smile and a thank you for visiting Chicago. With the upcoming demolition of our home in the Carriage House, it is certainly bittersweet, but it shows how great the Eli’s spirit and team is.
As an exhibitor, Eli’s Cheesecake has participated continuously in the NRA Show since 1985. We use this weekend to meet with customers from around the world; England, Norway, Iceland, Singapore, Japan and Saudi Arabia while being able to say thank you to our local customers and national chains. Of all the trade shows that we participate in, the NRA Show brings the industry to Chicago and gives us a great platform to highlight what’s new at Eli’s.
We also welcome the NRA Show as an opportunity to highlight the industry for our associates. On Saturday, over 35 of Eli’s associates spent the day walking, eating and learning about our industry and the opportunities. It is one thing for us at Eli’s to talk about opportunities and the importance of our quality and service to our associates, but it is so much more valuable for our team to see what it means to be the best and how Eli’s has strive to always be the industry leader for outstanding quality in desserts.