On Monday, March 28th, The Eli’s Cheesecake Company participated in the 138th annual Easter Egg Roll at the White House. The White House tradition dates back to 1878. This is the first time that Eli’s participates in this traditional event. Eli’s debuted a new and exclusive product for the event—Honeycomb Tart.
An estimated total of over 35,000 people attended the event, and Eli’s made sure to have enough product, so much so that a forklift was required to deliver the product. A special thanks goes to associates Elsa and Veronica Gomez for being the face of Eli’s at this event.
Here’s a closer look at the fun: