The Happiness Club 2016 Benefit


On Sunday, August 14th, the Eli’s Cheesecake Company joined The Happiness Club (THC) in their annual benefit at Park West. This year’s theme was “Opportunity Please Knock” which was performed with special guests Maggie Brown and Morris Gearring. Other performances included “Change the Game,” “Shake that Stress Off,” and “We Made It.”

Aside from Maggie Brown and Morris Gearring, The Happiness Club had two other surprise guests: Chance the Rapper and actor LaRoyce Hawkins. Chance received the Legacy Award for his work within the Chicago community, specifically his push to end violence. Chance has also worked with THC various times and recently invited them to his Magnificent Coloring World Tour in Chicago where they had the opportunity to join him and dance all night.  LaRoyce Hawkins gave a powerful spoken word performance and shared words of wisdom and encouragement to THC youth.

The Eli’s Cheesecake team (of 12) was happy to provide and serve this benefit. During the event, Eli’s associates Elsa Gomez and Mary Gale were recognized for their help in organizing the event.  Below are some of the highlights of the event:

Eli’s 2016 Cheesecake Festival

A four day festival in celebration of National Cheesecake Day from July 28th through July 31st took place at Eli’s Cheesecake World. At Eli’s, we love engaging with our community and the city we’re from, so a festival is the perfect way to do that.

Saturday, July 30th, was National Cheesecake Day and we made sure our celebration was big. The day consisted of all-day games and activities for children on the lawn, FREE cheesecake samples around the clock, meet and greet with Big Eli Slice, Bingo, Pokemon Cheesecake Decorating, The Jesse White Tumblers show, Hip Hop aerobics with Dorean Rhea, tap dancing from Tristan Bruns, and a cheesecake eating contest! Below are some of the highlights:


Sunday, July 31st, was our annual Classic Car Show–a day catered towards car enthusiasts and collectors. Our car show is always a big hit and draws a lot of excitement. Guests were able to view a large selection of vintage and modern cars while continuing to celebrate National Cheesecake Day. Similar to Saturday, guests were able to play Bingo, indulge in free cheesecake samples, children had day-long activities, and we had a special performance from the Happiness Club.


Classic Car Show:

Eli’s in Chicago 2016

Thursday, July 28th, 2016 marked the first day of our 4-day celebration of National Cheesecake Cheesecake Day. Eli’s Cheesecake began it’s celebration with the annual Eli’s Mobile across from the Ann and Robert H. Lurie Children’s Hospital of Chicago, and next to Seneca Park, where President Marc Schulman and wife and Eli’s publicist Maureen, accompanied by associates handed out FREE single-serve cheesecakes to the public. Individuals were able to meet and greet our mascot, Big Eli’s Slice while listening to some fun cheesecake music. Below are some photos of people who were happy to take pictures with slice.



The next stop for the Eli’s Mobile was The Chicago History Museum. Here, Eli’s Cheesecake was able to provide single-serve cheesecakes to museum associates as well as families visiting the museum and people walking and driving by. Our stop at the CHM even led a Trolly to stop by.

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After Eli’s Mobile, we headed out Monroe and Michigan Ave. and began the first ever Eli’s Scavenger Hunt. We posted via social media pictures with the hashtag #ElisScavengerHunt as clues to our location, in addition to a secret word that a person was required to say, and the first person to find us would win a prize.

Although handing out the remaining cheesecake slices from Eli’s Mobile was a success, we also had 4 winners of our scavenger hunt. Here  are some photos from the remainder of the day. For us, this was an amazing opportunity. We are a company from Chicago and believe Chicagoans deserve a piece of cheesecake, especially during our celebration of National Cheesecake Day.

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Green City Market Chef BBQ

On Thursday, July 21st, Eli’s Cheesecake had the opportunity of participating in the annual Green City Market Chef BBQ. Eli’s served Carrot Rhubarb Cake with goats milk cheese frosting.

Eli’s Cheesecake’s very own chef and VP of Operations, Jolene Worthington, and pastry chef Diana Moles, represented Eli’s at the BBQ among chefs from over 100 of Chicago’s top restaurants. Aside them was the supporting Eli’s team of Cheyenne, Yadi, and chefs Juanita and  Antonio.

The Green City Market Chef BBQ allows chefs to provide tasting portions of local, sustainable heirloom produce and heritage meats sourced from Green City Market farmers. Eli’s Cheesecake proudly uses goats milk cheesecake for the frosting on our Carrot Rhubarb cake. 

Green City Market’s mission is to promote a healthier society through education and appreciation for local, fresh, sustainably raised produce and products. At Eli’s, we strongly support the model of local, sustainable food.

National Cheesecake Day Festival

Eli’s Cheesecake Festival

Thursday, July 28 – Sunday, July 31
6701 W. Forest Preserve Dr., Chicago
Free Admission · Free Parking · Free Cheesecake Samples


Each year Eli’s prepares for the ultimate celebration – National Cheesecake Day. Since Eli’s loves cheesecake so much, we turned it into a Cheesecake Four Day Festival. Eli’s Cheesecake Festival starts on Thursday, July 28th in partner with our weekly Farm Stand & Fresh Market starting at 7am. This will be a family day where there will be free cheesecake slice decorating all day in the Bakery Café from 8am-6pm. A variety of cheesecake games and activities will be available from 10am-4pm including Cheesecake Bingo, a Cheesecake Walk, Cheesecake Hula Hooping and more! The Kid’s Corner will feature many child-friendly games. Lunch on the grill will be served from 11am-1pm, while After School Matters performs at 12pm. After School Matters is an organization that creates life-changing opportunities for teen students during the school year and summer.


Outside of celebrating the Cheesecake Festival at Eli’s, you can have the chance to get FREE slices in Chicago! Follow the hashtags #ElisMobile and #ElisScavengerHunt to discover how to get free slices on Thursday.
On Friday, July 29th, we will continue the exciting Cheesecake Activities at the same time and have our Cheesecake Mascot present for meet and greets from 10am-4pm. We will also start our Cheesecake Competitive Summer Games including hockey played with a frozen cheesecake! You will be able to dip your own dipper from 11am-1pm and enjoy music on the patio and a FREE dessert buffet from 3pm-5pm. If you are traveling at O’Hare on this Friday then be sure to stop by Eli’s Dessert Kiosk in Terminal 1 between Gates B8-B9 from 11am-12pm.


Saturday will be the main event! It is officially National Cheesecake Day and we will be giving free samples of cheesecake all day long. And what’s an Eli’s celebration without a BIG CHEESECAKE? Jesse White Tumblers will fly over an Eli’s Big Cheesecake at 12:30pm with other entertainment and activities to view/participate in before and after. The Cheesecake Games will continue with boxing, weight lifting, golf and track & field. An artisan craft fair will take place, as well as lunch on the grill from 11am-2pm.


Are you a Pokémon Go fanatic? Well then Eli’s Cheesecake Festival is the place for you! Our historic Cheesecake Cow is a PokeStop and there will be a lure on it all four days. In addition, there will be accessible mobile charging stations so you can enjoy catching Pokémon and cheesecake all weekend long. Got a creative side? Post your best pocket monster cheesecake picture on Instagram with the hashtag #CatchEmAtElis for a chance to win a rare Pokémon Cheesecake prize. Want to compete in a pocket monster decorating contest then get to eat it after? On Saturday and Sunday, you can break up into your Pokémon Go team (Team Instinct – Yellow, Team Mystic – Blue or Team Valor – Red) and decorate a cheesecake to look like a Pokémon. Independent judging will take place to see who is the most creative, colorful, scary, etc. Winners will be announced on a later date.

Finally, on the last day of our Cheesecake Festival there will be the Annual Classic Car Show from 10am-3pm. More entertainment and activities will be happening on the family stage from 10am-4pm featuring The Happiness Club at 11am and the Karen Hart Band at 1:45pm. The Cheesecake Games and activities will continue, as well as the artisan craft fair and the Kid’s Corner. Everyday you can receive 20% any purchase of frozen desserts.


For the most up-to-date information, please visit

Taste of Chicago and Eli’s Cheesecake 36th!

Together Eli’s Cheesecake and Taste of Chicago celebrated their 36th birthday with a 1,500 pound cheesecake. The Big Eli’s Cheesecake had delicious layers of Original Plain and Chocolate Chip topped with fresh strawberries.


After being fork-lifted off of an Eli’s Cheesecake truck, the cast of The Book of Mormon and Spongebob the Musical sang Happy Birthday and helped cut the first slice of Eli’s Big Cheesecake.



The customers for cheesecake went wild at the sight of Eli’s Big Cake and the  multi-layer cake was served to thousands of people! Eli’s Cheesecake shared the event using their very own Snapchat geotag filter for the event. The geotag was a hit and many Snapchat videos were selected to be on the Chicago Snapchat Story.  An annual tradition, Eli’s Big Cake is an birthday celebration not to be missed!



In addition to serving cheesecake, Eli’s Cheesecake’s Executive Pastry Chef, Laurel Boger, provided an informative demonstrations for a No-Bake Cheesecake (recipe found in Eli’s Cheesecake Cookbook). Chef Laurel Boger showed multiple ways to use the batter from the No-Bake Cheesecake including single serve Cheesecake Parfaits and Cheesecake Popsicles.





Foodie Photo Challenge

Eli’s Cheesecake also ran a Foodie Photo Challenge #ElisAtTaste.  Below are a few of the entries from Eli’s Foodie Photo Challenge:

instagram participants


36th Year at the Taste of Chicago

Thirty-six years later, Eli’s Cheesecake still makes a big impact on the Taste of Chicago as the only original vendor. Wednesday, July 6th started the 36th year of the Taste of Chicago. You can find Eli’s Cheesecake (booth #16) at the corner of Columbus and Jackson.CmnbF-xXEAEhrei


Here is a list of what we are serving:

  • Original Plain Cheesecake – 7 tickets
  • Turtle Cheesecake – 8 tickets
  • Cookie Cheesecake Smoosh made with Oreo® – 9 tickets
  • Chocolate Chip Crunch Dipper – 7 tickets

And a taste of:

  • Original Plain Cheesecake – 4 tickets
  • Key Lime Cheesecake – 4 tickets


We are hosting exciting contests on social media during the Taste, including a “Guess the Ingredients” contest and “Foodie Photo Challenge.”

The “Guess the Ingredients” contest appears in a variety of posts on our Facebook and Twitter. Participants guess how many pounds of each ingredient is in our #BigCakeAtTaste which will be served for free on Saturday, July 9th at 12:30pm at Buckingham Fountain. This Giant Cheesecake is 1505 pounds! There are two posts a day to guess how many pounds of a specific ingredient is in the Eli’s Big Cheesecake. Comment on the posts on Facebook/Twitter with the hashtags: #ElisAtTaste and #BigCakeAtTaste.


The Foodie Photo Challenge is hosted on Instagram and features photos like the one below with our Chocolate Chip Crunch Dipper. Capture a picture with the Eli’s Cheesecake at the Taste with a suave Chicago background to be entered in a chance to win a cheesecake from the Taste of Chicago. Instagram your shot and mention us (@ElisCheesecake) and with the hashtag #ElisAtTaste.



Spreading Cheesecake Love Over the Holiday Weekend

Eli’s Cheesecake started July attending many events serving Eli’s Cheesecake at milestone events.

Our CEO, Marc Schulman and his wife (& co-author of Eli’s Cheesecake Cookbook) attended #July4Canada hosted by the US Embassy Ottawa on July 4th. Eli’s Cheesecake served over 5,000 slices of cheesecake and various desserts. Ambassador Bruce Heyman hosted about 4,000 guests at Lornado, the official residence of the US Ambassador of Canada, to celebrate the Fourth of July in Canada for America. The event was great and Eli’s Cheesecake was ecstatic to serve cheesecake in Canada.


A special event from the weekend was Former President Jimmy and Rosalynn Carter’s 70th wedding anniversary in Georgia. Laurel Boger, Eli’s Cheesecake Executive Pastry Chef,  flew out to Plains, Georgia to serve Eli’s Peanut Butter Cheesecake to help celebrate.




Wild Travels with Eli’s Cheesecake

Looking for adventures to have when you travel? Check out the show “Wild Travels” on WTTW 11. This show captures wild attractions in different cities around the United States.


Last night, Eli’s Cheesecake had the privilege of serving cheesecake to the Wild Travels Season 2 Debut Party. We supplied over ten different flavors of cheesecake and two cakes. We showcased Eli’s Big Slice, which is our Plain Original Cheesecake with chocolate chips and cherries on top!

Big Slice

The most popular flavors of the night were Salted Caramel Cheesecake and the Tira Mi Su Cake.

Tira Mi Su

Salted Caramel

















It was a fantastic event and we were ecstatic to see the guest’s enjoying our wonderful flavors!


SOAR Farmer’s Market


On Tuesday, June 21st, we were able to once again participate in the annual SOAR Farmer’s Market. This year was a success as the big cheesecake disappeared within ten minutes of the initial cut. Dan Alderman had the honor of cutting the first piece. Each year the cake is a big hit and we always come prepared to serve the crowd as much cheesecake as possible. This year we also served boxes full of Eli’s Single Serve Strawberry Swirl Cheesecake.

In addition, Maureen Schulman, author of the Eli’s Cheesecake Cookbook, held a book signing and customers were able to purchase the cookbook and ask questions.

It is a great joy to see the smiles on peoples’ faces after they take a bite out of our cheesecake. We are here to please and are happy to celebrate the start of SOAR’s Famer’s Market.