It was in June of 1985 that Eli’s Cheesecake became the first non-beer sponsor of the Taste of Chicago. We partnered with Kraft’sPhiladelphia Brand Cream Cheese to sponsor “Dancing Under the Stars” on the stage of the
Petrillo Band Shell.
What could be more perfect to introduce the evening than Eli dancing with Ms. Philly (check out the shoes). One thing about my dad was that he was always willing to do fun things to promote his brand and he was a tireless advocate of our customers; a trait we are very proud to continue to this date.
My mom, Esther Schulman, and me with my dad, Eli getting ready for “Dancing Under the Stars.”