Over the years, we have grown our business through a combination of hard work, a commitment to innovation and learning the most possible about the baking industry. One of the most important resources in doing this has been the bakery supplier industry. At one time this came together under the name of the American Society of Bakery Engineers, which has held its annual conference in March at the Marriott Hotel for over 25 years.
In 1985, this group was dominated by bread bakers and two rooms for baked goods display. One was the package room where you could look, but not touch. The other was the “tear apart” room where you would examine the product,
but not eat it.
We thought this wasn’t right. If you come to Chicago for a bakery convention, you should experience Eli’s–back then by dining at Eli’s the Place for Steak and enjoying Eli’s Cheesecake at the event.
Over the years, the group has evolved to become the American Society of Baking and the event is now called BakingTech. The baked goods display is a thing of the past but one thing is consistent—Eli’s Cheesecake is served at the event.
My thanks to Lucy and Sharon who have so ably represented us at this event for a number of years.