Posts Tagged Blog

Eli’s Cheesecake Satisfies Chicago Sweet Tooth


                  On Wednesday, January 23; Paperblog named Eli’s Cheesecake as one of the Top 5 Places to Satisfy your Sweet Tooth in Chicago. Paperblog goes on to call Eli’s Cheesecake a “little gem” and wouldn’t blame readers/visitors for “for springing for extra on these delicious wonders”. Other popular dessert shops in Chicago that were mentioned in the article included: Molly’s Cupcakes, Sweet Mandy B’s, Vanille Patisserie, and Margie’s Candies. Thanks for the picking us as your Top 5 in Chicago, Paperblog! Click here to see and read the rest of the article!

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Spotlight on Eli’s Fan: Rae Barthel

When asked what her favorite dessert is when featured as a Guest Designer on CupCards to Go, Rae Barthel answered “Eli’s Cheesecake, hands down!”. Barthel, a native Chicagoan who now lives in Alabama, spends her free time designing cards, paper crafts & more. Barthel’s also runs her own blog and is a mother of five; talk about being busy! Thanks for the shout out and for being an Eli’s Fan, Rae!  Click here to see Barthel’s feature in CupCards to Go and check out her blog, Rae Barthel’s Design’s, at:

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Eli’s Cheesecake is Tradition for One Blogger from D.C.

Yesterday, Jessica from the blog “What a Novel Thought”, wrote about her recent trip to visit her family in Chicago, which according to her family’s tradition includes a stop at The Taste of Chicago, specifically Eli’s Cheesecake Booth. She wrote about how “it was worth the heat and crowds and the loooong walking to go to the Taste and indulge in a slice of fabulously decadent cheesecake”. Her son finally had his first slice of Eli’s at the Taste, and here at Eli’s we couldn’t be more proud! Check out the post and Jessica’s blog at:

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Eli’s Blog Celebrates its Fourth Birthday—Back from a month break!

At Eli’s, we love to celebrate birthdays and anniversaries.

This week marks the 4th Anniversary since I started to write the Eli’s Blog. Since then, I have written over 400 entries about our people, our products, our big cakes and our activities in the community. I have also been joined by another Blog Writer at Eli’s, Chef Sarah Zupancic, who shares her passion for great food and style at Eli’s.

For me the Blog made its debut in the first weekend of June in 2004 and it was all about education. On Friday, June 11th, 2004, I had attended the commencement exercises at the Chicago High School for Agricultural Sciences featuring Catherine Bertini as the Commencement Speaker. Ms. Bertini was the former head of the World Food Organization of the United Nations and was named
as the winner of the Word Food Prize. Serving at that time as Under Secretary of Management for the United Nations, Ms. Bertini is today a Senior Advisor to the Global Agricultural Development Program of the Gates Foundation.

Ms. Bertini’s speech on Friday inspired me on Saturday, June 11th to deliver the commencement address at Kendall College in Evanston. This was the final Spring graduation for Kendall before it completed the move to the Riverworks Campus at Goose Island in Chicago. Kendall prospered with its move to Chicago and we congratulate its former President, Howard Tullman, for his
leadership in completing this transition and then his work in bringing Experiencia to Chicago and opening Flashpoint, Chicago’s Digital Media Arts College,

My last Blog entry was one month ago right after I delivered the commencement address at Wright College, one of the City Colleges of Chicago. Wright is our educational partner, our Famer’s Market partner and our neighbor in the Wright Campus Business Park.

My next entry will be highlighting commencement at the Chicago HIgh School for Agricultural Sciences on Friday, June 6, 2008. Our speaker was Philip Nelson, the President of the Illinois Farm Bureau and the speech highlighted the important role that CHSAS students will play in formulating the strategies that will insure an adequate food supply for our future

So I am back writing for the Blog….just in time. We have a Father’s Day Bike Ride this Sunday, the Taste of Chicago Press Party on Tuesday and the grand opening for our Eli’s/Wright College Farmer’s Market next week.

Best wishes to all. Write me with your comments on thoughts at


Marc Schulman
Eli’s President–and Eli’s

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Summer is Over! Blog is Back

For the last several weeks, I have traveled across the country from Santa Fe, New Mexico to Providence, Rhode Island. It has been great visiting customers and seeing some beautiful sites. Although I was always on the
phone, I took a several week break from posting to our Blog. Although I had some guilt, I didn’t feel so bad when I read the Wall Street Journal article below about what professional bloggers do about vacations.

It was also a busy time at Eli’s with record interest in all our goodies and special events like being recognized at the Illinois State Fair and having Eli’s be part of the movie “Quebec” that was filmed in Chicago this summer. More details and photos to come.

There is a lot going on at Eli’s as we enter our final two weeks of preparation for the Eli’s Cheesecake Festival. This year will just be amazing as we have the best line-up of entertainers and partners in the event.

If you missed the Blog or just have a question, write me at

Best wishes,

Marc Schulman



No Day at the Beach

Bloggers Struggle With What to Do About Vacation


Wall Street Journal
August 31, 2006;

A banner stripped across the top of the Daily Dish declares that the popular Web log’s host, Andrew Sullivan, has “gone fishing.” Mr. Sullivan declared a two-week vacation and opted to leave his political blog behind.

Several thousand of his readers have done the same.

Despite the efforts of three verbose guest bloggers, replacements handpicked by Mr. Sullivan, the site’s visitor tally has fallen. The Daily Dish, now part of Time magazine, usually garners around 90,000 unique visitors, or individual readers, each day. At the start of the first workweek without him, Mr. Sullivan’s blog received about 67,000 hits, according to Site Meter. This week, traffic has hovered around 57,000.

“The frequency of emails of ‘Bring back Andrew’ and ‘This is stupid. Bring back Andrew’ is definitely higher than anything I’ve ever written,” says David Weigel, a 24-year-old assistant editor at Reason magazine, who is one of Mr. Sullivan’s guest bloggers and has filled in at other sites in the past.

In the height of
summer-holiday season, bloggers face the inevitable question: to blog on break or put the blog on a break? Fearing a decline in readership, some writers opt
not to take vacations. Others keep posting while on location, to the chagrin of their families. Those brave enough to detach themselves from their keyboards for a few days must choose between leaving the site dormant or having someone blog-sit.

To be sure, most bloggers don’t agonize over this decision. Of the 12 million bloggers on the Internet, only about 13% post daily, according to the Pew Internet and American Life Project. Even fewer — 10% — spend 10 or more hours a week on their

Yet for the sliver of people whose livelihood depends on the blog — whether they are conservative, liberal or don’t care — stepping away from the keyboard can be difficult. Unlike other jobs, where co-workers can fill in for an absent employee, blogs are usually a one-person show. A blogger’s personality carries the site. When the host isn’t there, readers tend to stray. August is a slow time for all blogs, but having an absent host makes the problem worse. Lose enough readers, and advertisers are sure to join the exodus.

It’s something that John Amato, host of the political blog Crooks and Liars, knows all too well. Mr. Amato rarely steps away from his site for any significant amount of time, although he finds updating the page multiple times a day exhausting.

“You become your blog,” says Mr. Amato, whose site gets an average of 150,000 hits a day. “It’s John Amato. They’re used to John Amato.”

Some bloggers thrive on the manic pace. Getaways for Jim Romenesko, host of the popular media blog bearing his name, consist of a Friday afternoon drive every month or so from his home in the Chicago suburbs to visit friends in Milwaukee. The 85-mile trip should last around 90 minutes. For Mr. Romenesko, it takes nearly four hours — because he stops at eight different Starbucks on the way to update his site.

The longest Mr. Romenesko has refrained from posting on his site, which gets about 70,000 hits a day, was for one week three years ago on the insistence of site owner, the Poynter Institute. He hasn’t taken a vacation in seven years. “The column’s called Romenesko,” he says. “I just feel it should be Romenesko” who writes it.

While it may seem like a chore to outsiders, many bloggers enjoy the compulsion. Mark Lisanti, who runs the entertainment gossip blog Defamer, is much like Mr. Romenesko in his no-vacation tendencies. Although he gets three weeks off each year from Gawker Media, which owns the site, he rarely takes a day. Not because he can’t, he just doesn’t want to. “My plan is to die face down on the desk in the middle of a post,” Mr. Lisanti jokes.

Jeff Jarvis, author of the political blog BuzzMachine, knows the feeling. He has always posted during his annual vacation to Skytop Lodge in the Pocono Mountains of Pennsylvania. When the resort had only an expensive Internet connection, he paid the hefty fee to keep his blog current. His son, Jake, now 14 years old, paid for half of the connection costs so he could keep up his technology blog, Wire Catcher.

Mr. Jarvis says he can count the number of days he’s spent away from his blog on one hand. On the occasional break — for a day or less — he opts to leave his blog “dark,” or untouched, rather than have someone fill in for him. “It’s just my space,” he says.

Kevin Drum, author of Washington Monthly’s blog Political Animal, says he used to have that kind of proprietary attitude. At some point, Mr. Drum says, “You just have to let go.”

Stepping away often means accepting a decline in readership. While Mr. Drum was on vacation for two days last week, his site averaged 45,000 hits, about 10,000 fewer than the previous weeks, according to Site Meter.

Mr. Drum turned to guest bloggers. Choosing temporary replacements is a great way to expose your audience to new voices, says Lauren Gelman, associate director of Stanford University Law School’s Center for Internet and Society and a sometimes guest blogger at legal sites.

But, as in Mr. Weigel’s case at the Daily Dish, it’s not easy. Much like a guest host on a late-night talk show, people have specific expectations for a proven brand. A new contributor needs to maintain the tone of the site and not alienate its readers.

At the same time, the guest blogger can’t follow a script or act like a substitute teacher who regurgitates the lesson, says Ms. Gelman. Without some creativity or flavor from the new writer, postings sound stale. “Not all voices are created equal,” notes Aaron Adams, an information technology consultant from Missouri who reads nearly 20 blogs a day. “Some guest bloggers don’t do much more than just keep the light on. They’re not as interesting or as stimulating.”

Michelle Malkin, host and namesake of a political blog, recruited guest writers carefully when she decided to take her first vacation in several years. All four replacements had a “similar vibe” to her own, says Ms. Malkin. Two of the guest bloggers were well-versed in subjects popular in the news at the time and the other two were friends whose work she admired.

A slice of Ms. Malkin’s audience didn’t take to the guest bloggers. She chalked that up to a “fickle” bunch who prefer her work as a syndicated columnist. But overall the guest bloggers held readers’ attentions, says Ms. Malkin. During the week she was gone, hits averaged around 140,000 a day, down from about 200,000 before she went on vacation. Last week, before she eased back into posting, her average daily visitor tally dipped below 120,000. The numbers didn’t faze Ms. Malkin. “For the dog days of August, they did tremendously well,” she says of her

Glenn Reynolds, a law professor at the University of Tennessee, experienced a similar blow this month when he took a weeklong break from his site, the popular political blog InstaPundit. Unique visitors fell to 115,000 from around 150,000, according to Site Meter.

Even so, Mr. Reynolds is glad he took the week off. “I need a vacation more than I care about the traffic,” he says.

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What is a Blog and who knows it?

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