The most anxiously awaited book of 2004 is “My Life” by Bill Clinton. The
best place to get this blockbuster will be at Borders Books, where you can
preorder one for 30% off. At the same time that you visit Borders, be sure to
visit the Borders Cafe to enjoy a slice of Eli’s Carrot Cake with a
complimentary cup of coffee during the month of June.

Borders is a great partner of Eli’s. Borders introduced our Original and
Totally Turtle Cheesecake to all Cafes last year and expanded the Eli’s program
this year with our Low Carb Cheesecake, Carrot Cake and two dessert
bars–Chocolate Truffle Brownie and Apple Cinnamon Oat Bran. Also in the midwest
and parts of the northeast, you can enjoy an expanded Eli’s program with items
including Mud Pie and White Chocolate Raspberry Cheesecake.

This weekend, our Pastry Chef, Laurel Boger, will be participating in the
grand opening festivities for the new Mission Bay Borders in San Francisco.In
keeping with the baseball theme of the opening and Borders proximity to SBC
Park, the home of the Giants, Laurel is presenting a special baseball
cheesecake.

Borders has great comments nationally for its committment to help revitalize
urban retail areas and we are delighted to be part of this sweet addition to
these neighborhood.

We would love to hear about your Eli’s experiences in a Borders Cafe. Please
introduce yourself to the Borders associate as an Eli’s fan and let me know how
we are doing at marc_schulman@elicheesecake.com

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