Posts Tagged First Taste of Chicago

Taste of Chicago 2010 Ready to Start! 30 Years ago, Eli’s Cheesecake Debuted on Michigan Avenue at the First Taste!

Today, Friday marks the start of the 30th Annual Taste of Chicago. It was on July 4th, 1980 that Eli’s Cheesecake made its public debut at that first Taste of Chicago on Michigan Avenue. As we get ready for the opening at 11am today and for our Big 30th Birthday Celebration Saturday, June 26th at 1pm at Buckingham Fountain, we thank our People, our Fans and the City of Chicago for the great support in making Eli’s Cheesecake the #1 Dessert at Taste of Chicago and a Chicago Dessert Icon!

Taste of Chicago 2010

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First Taste of Chicago–July 4th, 1980 on Michigan Avenue

We always tell the story of how my dad, Eli M. Schulman, took his signature cheesecake from Eli’s the Place for Steak to that first Taste of Chicago on July 4, 1980 on North Michigan Avenue—the only year that the Taste was on Michigan Avenue.

Here are photos of our booth at that first Taste. The three flavors of my dad’s cheesecake making their public debut: Chocolate Chip, Plain and Raisin Cinnamon all for $1.50 per slice. Today we offer our Taste Portion of Original Cheesecake at that same price–28 years later!

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