Since its first issue in 1978, Crain’s Chicago Business has been the “must read” paper for the business community in Chicago.

For me, Crain’s has been a vital part of my career, first in law, and then in business. It was Crain’s (and then young reporter, David Snyder), who wrote the first major business article about Eli and his growing
cheesecake business in 1987. Two years later in 1989, it was an honor for Crain’s to include me in the inaugural class of “40 Under 40″ class with distinguished Chicagoans including Oprah Winfrey and John Rogers. Since then we have created many special birthday cakes for Crain’s as we celebrate the accomplishments of this vital Chicago institution.

This week Crain’s covered me for what I like to do best—read. I was selected for the weekly “Info Junkie” column with the perfect sub-title “Voracious Reader.” I was always taught that “readers are leaders” and the advent of the internet gives us all the freedom to travel around the world with information.

Info Junkie: Voracious reader

Photo: Erik Unger

Marc S. Schulman, 51, president of Eli’s Cheesecake Co. and its resident logger, is a compulsive reader who
digitally scans clips, gives old magazines to fellow airplane passengers and ships boxes of periodicals ahead for vacations. Faves:

Foodie pubs like Saveur and Bon Appetit give a taste for trends. Hot now: artisanal production and the slow food movement. Among 20-plus trade subscriptions: Nation’s Restaurant News and Milling & Baking News. “I like tracking businesses, going back five years later and seeing where they are.”

Tunes to WBEZ-FM for public radio’s “Marketplace” and “Weekend Edition Saturday.” “Scott Simon’s a Chicagoan. I have a lot of respect for him.”

“The Ice Cream Maker: An Inspiring Tale about Making Quality the Key Ingredient in Everything You Do,” a business novella by Subir Chowdhury, is simple but effective. “The Long Tail: Why the Future of Business is Selling Less of More” by Chris Anderson dissects how the Internet has created a popular culture of infinite offerings. “We always say it’s much better to be big than small, but the fact is that everything is about niche markets.”

Time Out Chicago and Chicago magazines give the scoop on local entertainment, trends and real estate. Craig
Dellimore, host of WBBM-AM’s “At Issue,” “does a good job with local political candidates.”

“Succeeding Against the Odds” by John H. Johnson, founder of Johnson Publishing Co., is a favorite local success story. “He did it all. He was the consummate entrepreneur.”

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