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Thursday, January 14th was the preview of  the “Book of Eli” at the AMC 21  River East  Theatres.  Eli’s Cheesecake partnered in the opening  with a ticket give-away and complimentary Eli’s Cheesecake Dippers for guests in the Theater. Our thanks to Erin Rumsey of  Terry Hines Agency who worked with us to make this tie-in  such a success.

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As part of the tie-in with “The Book of Eli” we offered complimentary Eli’s Cheesecake Slices in our Cafe to customers presenting the Sun Times Ad through the opening weekend. Enjoying the preview night was the Rivera Family of Eli’s–Antonio, Juanna, and Ricky.

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As the action packed “The Book of Eli’s,” concluded, guests at the Preview each received an Eli’s Cheesecake Dipper

The tie-in was so “sweet that several reviewers noted the Eli’s give-away in their reviews.

JIM reviews  “The Book of Eli’:

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Review by Hell Burns–Sister Helena Burns

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